CapThe only idle game that plays the ad industry with a straight face
For people who already play Cookie Clicker and Universal Paperclips, with a tab left open on a work or study computer.
Ad network overview
SampleClicks
1,438,611
Next network
1.2M
of 2M clicks
Ad mix
- Banner
- Native
- Video
Clicks per ad
Network growth
Cap turns the economy of online advertising into an idle game
Step one
Click one ad
Everything starts with a single clicked ad. Each click is a number that goes up, and there is never a real ad on the other side of it.
Your first ad
SampleClicks
128
Ads running
3
Ad mix
- Banner
- Native
- Video
Clicks per minute
Step two
Grow it into a network
Spend Cash on Keywords and Auto-bidders to grow your network. The game treats the ad industry with a perfectly straight face.
Network builder
SampleNext: ad exchange
2,400
clicks to unlock
Ads running
2,120
Ad mix
- Banner
- Native
- Video
Clicks by network tier
Clicks vs. goal
Watch the numbers climb, never see a real ad
Ready to see what a grown network looks like?
Start your networkStep three
Leave the tab open
The network runs itself. Park Cap behind your spreadsheet or your lecture notes, and come back to a bigger number than you left.
Network queue
SampleSelf-running ads
- Banner farm
- Search ads
- Video pre-roll
Network speed
- Steady
- Ramping
- Peak
Tab-open log
- +24009:12
- +36009:34
- +48010:05
- +60010:41
See what Cap produces
A sample of the network an idle player ends up with. The numbers are made up for this page.
Network summary
SampleClicks
6,950,200
Ads running
18,400
Cost per click
0.42
Ad mix
- Banner
- Native
- Video
Clicks per ad
Clicks, ads running and cost per click, all in one glance.
Price
Free to play in full
The game is free. The planned Supporter pack will offer Cloud save and Ad skins for $4.99, one-time. Purchases are not available yet.
Cloud save
SampleClicks
6,950,200
Ads running
18,400
Saved progress
Synced across devices
- Work laptop
- Home tablet
- Signed in
The game is free to play in full.